![](https://cdn.myportfolio.com/f79b2f9c-58e2-4951-95aa-47afe79d0226/83e0a4fa-4dbc-4703-a78f-3711eb608508_rw_3840.png?h=762a4d7da8f97b5ef041e3d0f744f473)
Before I began creating the visual brand elements, I built a brand strategy. Pulling photos from Pinterest and from my client's website, I summarized the brand direction in a visual stylescape that would inform our branding process.
![](https://cdn.myportfolio.com/f79b2f9c-58e2-4951-95aa-47afe79d0226/291da08b-8ba2-4718-a4ae-3a9c15a9deaf_rw_1920.png?h=87c3b26d6e6b0076d4a7433eb5e4b06d)
One of my favorite steps in this process was the chance to customize an already-beautiful font for the main logo. I’ve been wanting to get into custom type more lately, so this was a great opportunity to exercise those creative muscles.
![](https://cdn.myportfolio.com/f79b2f9c-58e2-4951-95aa-47afe79d0226/71e9a5da-10f1-48cd-b6f0-f5ff51561942_rw_1920.png?h=c374eb9c10d74ae00ba8769d08d430ce)
The knot icon represents the word "Love" in Love by Julia Mullins, the heart behind the business.
![](https://cdn.myportfolio.com/f79b2f9c-58e2-4951-95aa-47afe79d0226/16c2c309-a9a4-4f26-9bef-71ae067a1a91_rw_1920.png?h=7842e5fce381d0a01b318a8ecd23c768)
Julia wanted to have a physical wax seal to add a personal fine-art flair to her client interactions. I created a wax seal design using her new monogram.
Check out her photography here: Love by Julia Mullins